|
週次 |
日期 |
單元主題 |
|
第1週 |
2022-09-07 |
a. Teacher self-introduction, course purpose, and classroom rules.
b. Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage
Objectives:
• Identify the primary steps in a strategic planning process.
• Discuss the role strategic leaders play in the strategy-making process. |
|
第2週 |
2022-09-14 |
a. Ch 2 External Analysis: The Identification of Opportunities and Threats
Objectives:
• Practice the five-force model in details to understand the impacts of each force.
• Explore the strategic groups for industrial analysis.
• Watch 影片1: 大賣空—The big short.: students’ home work |
|
第3週 |
2022-09-21 |
a. Quiz 1: Chap 1
b. No course—Teacher go abroad, move the course date to 09-28 |
|
第4週 |
022-09-28 |
a. Quiz 2: Chap 2
b. Company Visiting from PM 3:30 to 6:00
Objectives:
• Understand what the enterprise it is and study the possible subjects can be practiced as a project for this course. |
|
第5週 |
2022-10-05 |
a. Submit one page summary and Discuss 影片1: 大賣空—The big short.
• Watch 影片2: 冰上奇蹟—Miracle. : students’ home work
b. Q & A for Chap 1 and 2— Each team must ask 5 questions.
c. Ch 3 Internal Analysis: Resources and Competitive Advantage
Objectives:
• Discuss how to utilize the VRIN model to identify the source and quality of competitive advantage.
• Explain the meaning of value chain in reality and the maintenance a competitive advantage. |
|
第6週 |
2022-10-12 |
a. Quiz 3: Chap 3
b. Submit one page summary and discuss 影片2: 冰上奇蹟—Miracle.
c. Q&A for the Chap 3
d. Ch 4 Competitive Advantage Through Functional-Level Strategies
Objectives:
• Explain how an enterprise can use functional-level strategies to increase its efficiency, quality, innovation and customer responsiveness. |
|
第7週 |
2022-10-19 |
a. Quiz 4: Chap 4
b. No course— Teacher go abroad, move the course date to 11-03
c. Study “What makes an effective executive by Peter Drucker, June 2004, HBR.” |
|
第8週 |
2022-10-26 |
Mid-term—No action |
|
第9週 |
2022-11-02 |
a. Quiz 4-1: “What makes an effective executive by Peter Drucker, June 2004, HBR.”
b. What makes an effective executive by Peter Drucker, June 2004, HBR.”
c. Q&A for the Chap 4
d. Ch 5 Business-Level Strategy
Objectives:
• Explain the difference between low-cost, differentiation, focus or their combination strategies.
• Discuss the value innovation practice and how to apply the blue ocean strategy in industry. |
|
第10週 |
2022-11-03 |
a. Company Visiting PM 6:30 to 9:30
Objectives:
• Understand what the enterprise it is and study the possible subjects can be practiced as a project for this course. |
|
第11週 |
2022-11-09 |
a. Quiz 5: Chap 5
b. Q&A for the Chap 5
c. Ch 6 Business-Level Strategy and the Industry Environment
Objectives:
• Learn the strategies managers can identify the profit engines in fragmented industries.
• Understand the competitive dynamics in industrial life cycle. |
|
第12週 |
2022-11-16 |
a. Quiz 6: Chap 6
b. Q&A for the Chap 6
c. Ch 7 Strategy and Technology
Objectives:
• Describe the strategies that firms can use to establish their technology as the standard in a market. |
|
第13週 |
2022-11-23 |
a. Quiz 7: Chap 7
b. Q&A for the Chap 7
c. Ch 8 Strategy in the Global Environment
Objectives:
• Review the different strategies that companies use to compete in the global marketplace.
• Explain the pros and cons of different modes for entering foreign markets. |
|
第14週 |
2022-11-30 |
a. Quiz 8: Chap 8
b. Q&A for the Chap 8
• Watch 影片3: 獵殺U-571—USS Seaviper : students’ home work
c. Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
Objectives:
• Discuss how to strength business value chain with horizontal integration, vertical integration, and/or strategic outsourcing. |
|
第15週 |
2022-12-07 |
a. Quiz 9: Chap 9
b. Submit one page summary and discuss 影片3: 獵殺U-571—USS Seaviper
c. Q&A for the Chap 9
d. Ch10 Corporate-Level Strategy: Related and Unrelated Diversification
Objectives:
• Discuss the conditions that lead managers to pursue related diversifications versus unrelated diversification, and explain why some companies pursue both strategies. |
|
第16週 |
2022-12-14 |
a. Quiz 10: Chap 10
b. Q&A for the Chap 10
c. Ch 11 Corporate Governance, social responsibility, and ethics
Objectives:
• Understand the relationship between stakeholder management and corporate performance.
• Describe the various governance mechanisms that are used to align the interests of stockholders and managers. |
|
第17週 |
2022-12-21 |
Final-Term---no action
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